Author: Sean Nolan

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Social Discovery Conference 2023: Full Agenda Released

We are proud to release the agenda for the upcoming Social Discovery conference, taking place on the 15th of September. The event brings together leaders in the friend-finding industry for a day of insights-sharing and discussion.

With only 3 spaces remaining, collect your tickets here!

As modern society faces an epidemic of loneliness, friend-finding has never been a more important topic. Whether its pet matchmaking, making friends through travel, or finding connections with your Zodiac sign, Social Discovery is one of the most diverse and exciting markets today.

Hosted at The Dilly (Piccadilly), speaker sessions will run all day, with free lunch and refreshments provided throughout.

We look forward to seeing you there!

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Tinder Japan Launches New Brand Campaign

Tinder Japan has launched a new brand campaign that highlights the joy and journey of meeting new people. New web commercials and outdoor posters featuring local celebrities went live on the 1st of September with the new campaign.

The new campaign features recognisable faces comedian Yuriyan; businessman/talent Roland; video creator Kemio; and model Michi. 

“Japan’s younger generations are choosing Tinder to discover new possibilities for friendship, love, and community-building”, said Tinder Japan’s Country Manager Cho Kyo.

“Tinder is one of the world’s largest matching apps, and is a great way to meet people and find new ways to express yourself based on your own experiences. We want to support people in creating an environment where they can enjoy dating and love with peace of mind, and let them know that this is a platform where they can share their experiences with others”, they added

Together with the launch of the new campaign, Tinder shared insights about Gen Z in Japan:

  • According to the platform’s research, the number of people aged 18-29 who report going on a date with someone from a dating app has more than doubled over the past four years
  • In Japan, half of all Tinder users are aged between 18-25.
  • 28% of Japanese people aged 18 to 25 feel that their gender and/or sexual orientation is “less clearly fixed and more fluid”.
  • Furthermore, 72% of respondents agree that “matching apps have made it easier than ever to connect with people of diverse backgrounds and identities.”
  • The top three things that Japanese people look for in a dating partner are
    • Being open and accepting (66%)
    • Being able to trust and confide in anything (64%)
    • Being able to make you laugh (62%)
  • There is an increasing importance and value placed on self-care. In 2023, the word “self-care” increased by 233% in Tinder profiles in Japan.

You can read Tinder’s full press release about the new campaign here, and find more of the campaign’s new commercials here. 

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Stood Someone Up? That’s Against Bumble’s New Community Guidelines

Bumble has updated its Community Guidelines, adding new definitions for what it considers abuse, spam, and sexual violence. The platform now considers not showing up to an agreed IRL date as bullying / abuse.

In a new LinkedIn post, Bumble’s Safety Policy Lead Azmina Dhrodia picked out her highlights from the updated Community Guidelines, and explained the philosophy behind them.

She pointed out that under its updated Bullying & Abusive Content guidelines, it is now against the rules to “not show up to an in-person meet up despite clear plans agreed by both parties”. These guidelines also prohibit ‘doxxing’, the non-consensual sharing of personal information; and harassing someone for being a survivor of sexual abuse.

Furthermore Dhrodia shares that Bumble is taking an “industry-leading” stance on the definition of sexual assault, which includes any “unwanted physical contact or attempted physical contact that is sexual in nature”.

In regards to its Spam policies, Bumble has now clarified it won’t allow “attempts to artificially influence conversations, connections, or engagement through the use of automation or scripting”.

“I’m really proud of leading this work and ensuring that Bumble continues to be a space to make kind connections in a safe, inclusive, and respectful way”, Dhrodia shared

“The new Community Guidelines provide the most comprehensive overview of our platform policies yet. They clearly communicate to our members the content and conduct we expect of them both on and off our apps”, she added.

You can find Bumble’s updated Community Policies page here. 

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GDI London 2023: 8x Tickets Remaining & 1 Week To Go

There are just 8 tickets remaining & 1 week to go before Global Dating Insights hosts its annual European Conference in London on the 14th of September 2023. The event is an opportunity for online dating leaders to network, share insights, and socialise. 

Collect your tickets and save your seat now!

Following our incredibly successful 2022 conference in London, Global Dating Insights is excited to return to the city on Thursday, 14th of September 2023.

To view the full conference agenda, visit our Eventbrite page here.

Hosted at The Dilly hotel in London, speaker sessions will run all day, with lunch and refreshments provided throughout. The conference is followed by an evening of drinks, giving guests an informal networking opportunity to make professional connections.

The night before the conference, Wednesday, 13th of September, we are also hosting an exclusive pre-conference networking session.

Tickets are available now.

Thank you to our sponsors Stream, Social Discovery Group, irisnet, Veriff, WebPurify, Scamalytics, and Netcore Cloud.

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Playdate Wins London SME Award

Playdate, the UK dating app for single parents, has won the ‘Best Emerging Dating App 2023’ prize at the Greater London Enterprise Awards. The platform launched in 2021, and now has nearly 50,000 users and growing.

Hosted by SME News Magazine, the awards “recognise SMEs [at] the very beating heart of the corporate landscape in the region”, celebrating ingenuity and hard work from the various businesses featured.

Playdate was founded by single mum Nevine Coutry, who shared the award announcement on LinkedIn saying “Greater London has been my home since I moved to the UK 12 years ago and was where Playdate was conceived so it gives me a lot of pride to be given such an accolade in my neck of the woods”.

The Awards Coordinator Kaven Cooper wrote “This year’s Greater London Enterprise Awards have been a delight to host. We’ve seen an excellent number of focused, determined, and soulful businesses reaching their clients and customers with pride and precision – and I wish them all the best for the future”

To hear from Nevine about her startup journey and the exciting developments taking place at Playdate, she’ll be speaking at Global Dating Insights’ upcoming conference in London on the 14th of September.

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Tinder Brings Anti-Scam Campaign to Southeast Asia

Tinder has launched a public awareness campaign focusing on romance scam prevention. Users in Singapore, Thailand, Vietnam, and Indonesia will have access to resources that help them stay alert for potential scams online.

Tinder shared that for the first 10 days of September, users will receive an alert upon opening the app which directs them to informative resources about romance scam prevention.

In Singapore, Tinder users will be directed to the Scam Alert SG portal, which was developed by the country’s National Crime Prevention Council and police force. 

In Thailand, Vietnam, and Indonesia, users will be directed to Tinder’s own Romance Scam prevention resource. This collection of advice shares tips such as ‘How to Spot a Scammer’, as well as highlighting the in-app safety features that are helping to fight fraud.

“Our goal is to make Tinder the safest place to meet new people online. Financial and romance scams can be highly sophisticated, and scammers are constantly working to find new ways to take advantage of others”, said Papri Dev, VP – APAC Communications at Tinder.

“We are committed to continuously work to evolve our own efforts to help prevent them. While these scams can and do occur on all online platforms, we recognise we can do more to help daters protect themselves from potential scams. Through education and information, we hope to help our users feel more confident in making new connections in more fun and safer ways,” she added.

This isn’t the first public awareness campaign rolled out on Tinder. Earlier this year, Match Group released a new safety campaign across Tinder, Hinge, Match, Plenty of Fish, and others.

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Startup Roundup – 1st September

GDI is constantly on the lookout for new players in the online dating market, disruptive business models, and innovative technologies.

This Startup Roundup is presented in partnership with The Social Discovery Group, who are currently eager to connect with startups in the social discovery and online dating space.

If this is you, please get in touch with editorial@globaldatinginsights.com to find out more.

  1. Spinnr – Be your authentic self: Make new friends without likes, trolling comments, fake followers, or other toxic behaviour.
  2. Cosmic – A new dimension of connections: Take its unique personality quiz and unveil your Cosmic Insights, intriguing reflections about you.
  3. Mujual – This Is the Future of Jewish Connection: Meet the smartest dating platform in the world, designed exclusively for modern Jewish singles.

In Case You Missed It! Here’s last week’s Startup Roundup:

  1. Linkup – Meet new people, IRL: The global solution for people to connect in the real world and meet like-minded people, so they can do more of what they love.
  2. Metalhead Dating – Meet metal lovers near you today: If you want to date Metalheads, you’ve come to the right place! From Iron Maiden and Megadeth to Pantera and Linkin Park, the site is open for all metal fans.
  3. Unlikeany – Discover personalities through video: Unleash your true self with our unique video challenges. Express all facets of your personality, and find out how well you vibe with others.